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<DIV><STRONG>Neighbors- for those who attended last nights meeting with
the Plaza representative and the city staff to discuss the future of the mall at
Dempster- Dodge and for all neighbors who could not be there-
i am forwarding our follow up letter to the Freed Representative as it will best
summarize the meeting. :</STRONG></DIV>
<DIV><STRONG></STRONG> </DIV>
<DIV><EM></EM> </DIV>
<DIV><EM>Dear Mr.Harder;</EM></DIV>
<DIV><EM></EM> </DIV>
<DIV><EM> As a follow up to last nights community meeting, i want to
thank you for coming and being willing to stay in the "hot seat" at times when
the discussion was passionate. It was apparent that
residents have strong feelings about
our Plaza neighbor and we know that a healthy, thriving
shopping mall will be in all of our best interests.</EM></DIV>
<DIV><EM> I would like to briefly sum up the highlights of the
discussion and brainstorming that occurred last night.</EM></DIV>
<DIV><EM> It was clear that neighbors held concerns that there exists
a misperception of this corner of Evanston and the community that surrounds it
that may be held by those from Freed who market the plaza as well as
potential business interests who might become tenants if they had a more
realistic view of the area.</EM></DIV>
<DIV><EM></EM> </DIV>
<DIV><EM> Statements from Freed associates which appeared
recently in local media have described the perception of
this area as a "secondary, tertiary market"; a last choice for
retailers and that your company's challenge has been to convince retailers
that "there is a market here that they expect". I hope we were
able to both dispel the stereotypes and misperceptions, introduce you to
the vibrant community that surrounds the plaza and make it clear that there is
in fact a strong potential market here if the right stores were brought
in. </EM></DIV>
<DIV><EM></EM> </DIV>
<DIV><EM> There were many creative ideas that were suggested as
possible types of business that would do well here; including a full arts
center,and outdoor cafe, an authentic mexican taqueria, a bakery, a
children's recreation center, other small business endeavors, and many
more creative possibilities along with the suggestions for improved landscaping
and lighting within the plaza.</EM></DIV>
<DIV><EM> Neighbors were encouraged to contact you as well as Dennis
Marino from the City Planning Department with additional specific business
ventures and ideas.</EM></DIV>
<DIV><EM></EM> </DIV>
<DIV><EM> We look forward to feedback from you and your associates
after you have had a chance to share with them the results of last nights
meeting. It is our hope that this meeting will serve as the beginning of
an ongoing conversation between neighbors, the City of Evanston and Freed
and Associates as we all work toward the creation of a bustling neighborhood
shopping plaza at Dempster and Dodge.</EM></DIV>
<DIV><EM></EM> </DIV>
<DIV><EM>Sincerely;</EM></DIV>
<DIV><EM>Dickelle Fonda</EM>
<DIV> </DIV>
<DIV><FONT lang="0" size="2" face="Arial" FAMILY="SANSSERIF" PTSIZE="10"><B><I>"Power
concedes nothing without a demand. It never did and it never will"
</B>(Frederick Douglass
1849)</I><BR></FONT></DIV></DIV></DIV></FONT>
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